The annual Black History observance is a reflection of the current political climate, so how do we revamp it?

We are in Black History Month in the UK, and it appears it’s time for a rethink. As time has passed, an observance that started out as a festivity and recollection of the past, cultural identity and bonds between international African diaspora communities, has taken on a corporate feel, broadening to incorporate functions where individuals of African heritage are compensated to talk to predominantly white listeners about implicit prejudice and supportive partnership. The demonstrations for racial justice in the 2020s sparked an increase in the industry of displaying cultural sensitivity. Yet, that phase is now over. The surge has peaked, resulting in a somewhat empty inheritance of what increasing understanding is for.

The Background of Black History Observance

First commemorated in the America and its northern neighbor, Black History Month was created in 1962 as a week dedicated to Negro history by Black scholar Carter G. Woodson with a week of remembrance and recognition in the second week of February. Black History Month evolved from this initiative and was publicly established in 1970. Today it is observed not only in the US and Canada in the second month, but also in the tenth month in the United Kingdom, the Federal Republic of Germany, Ireland and the Netherlands.

The month has transformed since its inception, giving reduced attention to the narratives of transatlantic enslavement and fights for racial justice, and greater focus on influential individuals of color in public life, creative fields, and advocacy, and extensively acknowledging the impact Black people have made to influence the nation. It is in schools where Black History Month is most regularly observed, with talks and cultural events. But the way the celebration is commemorated is a indication of the political moment. How it progresses is a good lesson in how assimilation leads to weakening: the restructuring of Black History Month has stymied the purpose of it, which is to tackle structural and organizational discrimination.


A Disconcerting Period

Few things illustrate how critical it is to reconsider Black History Month better than the particular moment in which it takes place this year. In the Britain, a revitalized conservative movement in the shape of the Reform party is leading the polls. In the warmer months we witnessed the most significant ultra-conservative gathering in British history. Kemi Badenoch, the person of color at the helm of the Tory party, is a staunch adversary of Black Lives Matter, and we are in a place where a member of parliament feels empowered to say that the absence of Caucasian individuals in specific city neighborhoods is a cause for alarm. At the same time, extreme conservative groups are surging in the European continent as a whole.

In the US, a massive attack against diversity initiatives and positive discrimination has been taken, frequently with success, to the top legal institutions of the country. A campaign to erase Black history and narrative from the archives is ongoing. One of Donald Trump's early administrative commands aimed at the museum of African American legacy, and the renowned cultural organization, accusing them of a “concerted and widespread effort to alter the country's historical narrative” by representing the nation “as naturally discriminatory”.

Against this backdrop, the observance illustrates how little it can be effective if it is limited to either obligatory business commemorations, or stripped of political content celebrations of historical achievements, rather than confronting the realities of the current era. It also shows how its restricted time span means that it is disconnected from the more extensive continuous action that is needed. A university professor, a educator at an educational institution, expressed it perfectly when she raised concerns about the short-term symbolic gestures of the celebration. “The issue with taking a tokenistic approach”, she wrote, “is that it typically leads to that Black History Month becomes a transient display rather than a driver of transformation.”


Rethinking, But Not Jettisoning

Establishing how to adjust, modify and expand efforts for racial equality and recognition in such times of discouragement and concern is a challenging endeavor. There is a urge to just do away with observances such as Black History Month entirely, thinking they are simply not fit for purpose, or are vestiges of an era that has failed to deliver.

However, regardless of the situation, Black History Month, and in fact the entire extended network and legacy of campaigns for equality – local anti-racism groups, inclusion and equity efforts, and yes, even those talks to businesses – form an infrastructure that a considerable labor has been dedicated to. It is there not merely to decline as the political landscape shifts (and in fact, deteriorates), but to be a vital organism.

So what would a fresh vibrant Black History Month look like? To begin with, it would be not just one concentrated month: something that is spread out across all seasons (as some institutions are already commencing), parts of its content (particularly around historic Black characters) incorporated into educational programs. It would also be a time that does not shy away from governmental matters, and leaves space for individuals, particularly the younger generation, to share their anxieties and narratives. What purpose serves mere awareness of the past when it fails to address the present reality of extreme conservative demonstrations in the street? Organizations who observe it should not be comforted with the neutral terminology of “unconscious bias” and awareness of subtle slights, but faced with the dangers that impact society if anti-racism is not approached earnestly. Briefly stated, Black History Month should be made up-to-date, critical, and responsive. Perhaps an complete renaming is necessary – Present-Day African Heritage Celebration.

Brittany Flores
Brittany Flores

A digital strategist with over a decade of experience in SEO and content marketing, passionate about helping businesses thrive online.

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